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  • Writing about language with language is like designing about design. Or coloring about color. It’s also a bit like performing an autopsy with a severed head. But at the intersection of perspective and experience we find a small space to talk about the language used in advertising, specifically for our interest, the language used in social marketing and advertisers looking to tap into the vein of green consumerism, sometimes called prosumerism.

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May 30, 2007

Comments

Beth

God's coal- nice. (I foresee a market for that, especially in the red states.) Competition is always a good thing- it makes you push a little harder and swim a little faster- so keep pushing that envelope and maybe Dwell can introduce the next "green" to us.

Tina

Nextgreen. I like that.

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