With LOHAS 11 coming up we're all buzzing with excitement to get back to LA and see some old friends and some other old friends.
Historically, LOHAS has brought together the leaders in the sustainability movement. But this year, by a quick scan of the sponsor list, it is attracting the followers. There are a lot of brand names joining the party that heretofore could give two turds about sustainability. That’s cool. All are welcome to help change the world.
But it does create some issues. John’s been asked to speak this year on language and so he’s been spending some quality time at the white board drawing and erasing and redrawing diagrams of hegemony and language lifecycles and niche v. mainstream paradigms. He’s actually driving us a bit crazy.
Fortunately, he’s also the keynote at this year’s Maine Resource Recovery Association on Monday and Tuesday, so he will be out of the office.
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