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  • Writing about language with language is like designing about design. Or coloring about color. It’s also a bit like performing an autopsy with a severed head. But at the intersection of perspective and experience we find a small space to talk about the language used in advertising, specifically for our interest, the language used in social marketing and advertisers looking to tap into the vein of green consumerism, sometimes called prosumerism.

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February 11, 2007

Comments

Kyle M.

It can be a tool, but its a dangerous tool. Perhaps, extending the metaphor a bit, it can be a lever to pry open the closed minds of the masses. Or maybe we don't give them enough credit. Or maybe too much.

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July 2007

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