• Writing about language with language is like designing about design. Or coloring about color. It’s also a bit like performing an autopsy with a severed head. But at the intersection of perspective and experience we find a small space to talk about the language used in advertising, specifically for our interest, the language used in social marketing and advertisers looking to tap into the vein of green consumerism, sometimes called prosumerism.

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December 31, 2006



I think that the smaller is better motif is nice. Good resolution for America. In fact, "just less" may be the solution to many problems we face today.


"Does a movement have to stay at the grass roots level to be authentic?"

No...but the right leaders must be behind the movement in order for the it to be trusted...otherwise it does become suspect to money, control and profit.

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