fiddling while rome burns

Not much to editorialize about these two links.  Just compare and contrast.

NYTimes on GE's new credit card
vs.
Buy Less Crap

Consumption as a method of saving the planet is the result of greenwashing.  That, Claudia, is why intent matters. 

Intention in language leads us to the "reader response theory" of literature.  Reader Response enables us to ignore author intent - to read the text according to our own circumstance, disregarding author.  More on this in this speech.

(with all respect to Mr. Charlie Daniels)