Today’s mainstream consumer rarely questions where messages come from. That’s advertising at its most effective. This is how and why greenwashing works. Don’t ask questions.
Don’t question Monsanto’s tagline of "Food. Health. Hope." Just swallow. In some circles, people didn’t swallow the premise and Monsato is now flying under the creepy nightmare tagline of all taglines "Imagine". Well we did close our eyes and "Imagine"— and we saw The Meatrix. Maybe a better tagline would be Agrimagination. Its as good if not better as Ecomagination. And means about as much as well...
Saw John's talk a LOHAS. I liked this bit about Monsanto. Keep up the good work!
Posted by: Marc | May 19, 2007 at 09:03 PM
This is also discussed in Future of Food, the movie. I swore off corn for a week after I watched it, but realized soon enough that it was unavoidable. Corn, corn flour, and corn by-products is in everything. Great movie, though, inspiring, infuriating.
I love your work, btw. Maybe someday soon, I might be able to join your ranks. Until then...
Happy Independents Day!
Posted by: kate b | July 03, 2007 at 10:24 PM